Tough Guy
2019-2020
Logo Design
For this film which tackled the subject of toxic masculinity, I wanted to find a masculine typeface and show it in the most powerful way. To simplify, only one weight was used and then scale and letter spacing was the biggest variation that was used throughout the project.
Tough Guy
2019-2020
Title Design
The title design of the project was the most important piece since it introduced the film and it’s creators. To go along with the theme of toxic masculinity I played with scale. Using the large size to represent the exterior persona and the smaller, more careful placement of the type to represent the interior persona.
Tough Guy
2019-2020
Poster Design
Here we did several versions used for promotional purposes.
1. A photo collage of the different sides of the main character.
2. A strong visual concept of a symbol found in the film.
3 & 4. Simplfied posters that show the main character and subject of the movie.
1. A photo collage of the different sides of the main character.
2. A strong visual concept of a symbol found in the film.
3 & 4. Simplfied posters that show the main character and subject of the movie.